Behind the success of Grupo Palmadera Holding is a story of learning, effort and innovation led by its founder, Wilson Franco.

Before creating this company, Wilson was the founder of Ingsecmad, a company that became his first great school.

There he acquired fundamental knowledge about wood treatment and drying, as well as developing key skills in administrative management and business leadership.

Throughout his entrepreneurial journey, he has received several national awards, standing out for his commitment to the sustainable development of the timber sector. One of the most important was the "Excellence for Best Entrepreneur of the Year" award, granted for his valuable contribution to the Colombian forestry chain and for his innovation in wood drying processes, an essential technique for improving the quality, durability, and efficiency of this resource.

These achievements not only reflect his vision for the future, but also his firm commitment to the advancement of the country through innovation, respect for nature and a job well done.